What is Free Credit Report Band?

The Free Credit Report Band is a fictional band that appeared on the commercials for freecreditreport.com. They gained instant popularity among the masses and a number of their videos were uploaded on YouTube as well. The lead singer of this band - Eric Violette became especially popular among girls and women of all ages.

The Free Credit Report Band was put together solely for the purpose of popularizing the use of freecreditreport.com site launched by Experian to offer the facility of free credit check to consumers. The song played by this band was heavily advertized on the electronic media and was successful in generating a lot of buzz.

Experian link to the band

However, with Experian getting prepared to launch a new site called freecreditscore.com, it is looking for a replacement band that can duplicate the level of success achieved by the Free Credit Report Band. The new site will be focused on the credit scores rather than credit reports.

The company has already set aside a budget of $10 and $15 million to find a new band that will be the face of this site and help popularize it among the masses. This brand will be a departure from the earlier brand given its spotlight on FICO score that most people are interested in today’s tough economical situation.

More about the band

The video featuring the Free Credit Report Band helped the company in getting the attention of target audience. Apart from offering free credit report facility, the website also offers credit-monitoring facility as well as anti fraud alerts that can be quite useful for an individual.

The latest advertisements featuring the band addressed those issues that have been burning concerns among consumers below the age of 30 and above the age of 20 years. For instance, the lyrics of the song played by the band highlighted how to get car loan.

Search for the new band

However, for the selection of new band, the company is scouring cities like New York, Chicago and Los Angeles and holding auditions for local bands who can compete online and win the grand prize of featuring in the new advertisement. The finalized bands will get their own TV spot during the MLB All-Star Game.

All these tactics are being employed to create a buzz for the new site and the services that consumers can avail from there. Social networking sites such as Twitter and Facebook are also being used to provide constant updates to interested followers about the band search.